Since 1996

About US

Preserving the artistry of traditional Indian jewellery since 1996 antique, jadtar and moti masterpieces, handcrafted for generations to come.

OUR STORY

Handcrafted with Love, Trust, and Tradition

Dev Jewellers began in 1996 as a humble dream, when our mother started crafting exquisite 1-gram and 2-gram gold-forming bangles designed to look exactly like real gold while staying beautiful for years. Driven by passion and family values, we create timeless heritage pieces that celebrate the true beauty of femininity and fine artistry.

Handcrafted with Love, Trust, and Tradition

INSPIRATIONS

PRESERVING THE ARTISTRY OF MASTER KARIGARS

As our family heritage grew, we introduced majestic Antique, Jadtar, Moti, and Villandi collections. Meticulously handcrafted by traditional gold karigars using comfortable patch chaki fittings, our lightweight designs are curated to bring out a touch of festive charm and absolute elegance for daily wear.

PRESERVING THE ARTISTRY OF MASTER KARIGARS

OUR JOURNEY IN NUMBERS

Trusted by Families for Generations

50,000+Happy Families
28+Years of Heritage
2,000+Handcrafted Designs
50%Lifetime Buyback

THE CRAFT

How Every Piece Is Made

From a first sketch to your jewellery box — tap through the journey each Dev piece takes.

The Design
Step 1

The Design

Every piece begins as a hand sketch, drawing on motifs from generations of traditional Indian jewellery.

Master Karigars
Step 2

Master Karigars

Our real gold karigars handcraft each design by hand — the artistry that machines simply cannot replicate.

Patch-Chaki Fitting
Step 3

Patch-Chaki Fitting

We finish with comfortable patch-chaki fittings instead of push-backs, so every piece feels light and easy to wear all day.

Gold-Forming Finish
Step 4

Gold-Forming Finish

A 1-gram gold-forming finish gives the exact glow of real gold — beautiful, affordable and made to last for years.

Quality & Promise
Step 5

Quality & Promise

Each piece is inspected by hand, then backed by our lifetime warranty and 50% lifetime buyback.

WHY DEV JEWELLERS

Why 1-Gram Gold-Forming?

All the richness of real gold, without the worry. See how our handcrafted 1-gram gold-forming pieces compare.

Compare with
Compare
DEV JEWELLERS1-Gram Gold Forming Dev Jewellers
Gold Plated
Real Gold
Look & Finish
Looks just like real gold
Dulls to base metal
Authentic gold
Longevity
Years of lasting shine
Fades in a few months
Lifetime
Price
Wonderfully affordable
Cheap
Very expensive
Buyback
50% lifetime buyback
None
Market rate
Comfort
Light, patch-chaki fittings
May irritate skin
Heavy to wear daily
Everyday Wear
Perfect for daily & festive
Risky
Too precious

Our History

The Beginning

The Beginning

Dev Jewellers began when our mother started crafting 1-gram and 2-gram gold-forming bangles that looked exactly like real gold, yet were affordable and long-lasting.

Growing Artistry

Growing Artistry

As her artistry and signature style grew, she expanded the vision beyond bangles. Real gold karigars were brought in to introduce traditional, highly detailed handcrafted Antique and Jadtar selections.

Defining Elegance

Defining Elegance

Refining the craft further, we introduced Jadtar, Moti and Villandi collections in 92.5 silver — each blending intricate detailing with the timeless look and feel of real gold.

A New Chapter

A New Chapter

We brought our heritage online, sharing generations of craftsmanship with families everywhere — backed by our promise of a lifetime warranty and 50% lifetime buyback.